How Technology Can Help Businesses in Weybridge to Thrive
According to statistics from Gartner, 91% of companies are actively involved in digital transformation initiatives, and digitalisation is an important consideration for 87% of senior business executives. Also, 89% of all companies either have an existing digital-first business strategy or are planning to implement one shortly.
This shows that embracing technology has become necessary for business growth and success. In this article, we discuss three ways technology can help businesses in Weybridge to thrive.
For businesses looking to reach people beyond Weybridge, relying on brick-and-mortar stores may not help you achieve that goal. Moving online can be beneficial for both your business and your customers. This is evident in various industries, and one noteworthy example is the transformation seen in the casino sector, exemplified by Buzz Bingo. Buzz Bingo has successfully made its service and products easily accessible to customers by taking casino and bingo games online and making them compatible with any device. The online casino brand has also given its customers access to a variety of slots and games so that they never lack entertainment options.
This approach can be applied to any business through e-commerce. A properly executed e-commerce business makes your products and services easily accessible to people no matter where they are located around the world.
To set up an automated E-commerce system for your business, you may have to use electronic funds transfer, optimise the management of supply chains, integrate mobile commerce solutions, implement Internet-based marketing strategies, enhance inventory management systems, integrate online transaction processing, utilise electronic data interchange (EDI), and incorporate automated systems for data collection.
Marketing and Brand Awareness
No matter what you’re selling, having a strong digital presence is very important for business success and survival. Statistics from Digital.com found that 91% of consumers search for local businesses online before deciding to visit offline or purchase goods or services. Thanks to the popularity of digital devices and smartphones, today’s consumers tend to be smart shoppers who use online channels to check out, rate, and rank businesses before they patronise or recommend them.
As a business, it makes sense to use this trend to your advantage by properly positioning yourself in the online space and optimising to become your industry’s go-to business for consumer needs. The key is to design your business’s goal-oriented and data-driven digital marketing strategy. Start by designing a user-friendly and mobile-responsive website, utilising channels like email marketing, social media marketing, and pay-per-click advertising to spread your message and grow your business.
Reducing operational costs, improving customer service, and maximising revenue are some of the elements that contribute to business growth. At the basic level, technology makes this possible through software that is designed to help businesses reduce costs, improve operational efficiency, and replace manual paper-based processes with automation.
Businesses like Netflix have used digital technologies on a larger scale to grow from a DVD rental service into a streaming giant. This was made possible through the use of data analytics for decision-making, innovation for content monetisation, cloud computing for improving storage processes, and a recommendation algorithm for better customer experience. Integrating technology into traditional business processes usually makes them better and contributes to growing your brand.
Technology can help businesses in Weybridge to innovate, offer better products and services to customers, automate routine activities, and ultimately help the brand to grow and achieve success.