Topgolf Surrey: Why It’s a Hit with the Modern Online Crowd
As the online world continues to expand with state-of-the-art technology like virtual reality, people are projected to spend even more time in the digital realm and less in reality. However, some analysts expect this to give rise to a new trend of real world escapism, where people go in search of activities that they can enjoy offline.
Topgolf Surrey is a prime example of a location that aims to tap into this modern crowd. Along with offering a driving range, it also has gamified elements and a design that’s ideal for Instagram snaps.
Topgolf Works Because It’s Built for the Digital Generation
Topgolf isn’t just any old driving range; it’s a hi-tech day out with a gamified approach to whacking golf balls. The franchise has proven to be incredibly popular, with plans still in the works to increase the number of venues it has worldwide. On top of that, it already has over 100 in operation, highlighting just how popular this model is.
Topgolf Surrey opened in 2005, making it one of the earliest venues outside of the USA. In the years since then, the company has improved and evolved, taking on more elements that have drawn inspiration from the online world. It has undergone massive new tech integrations, with each driving bay now coming with ball-tracking and interactive scoring. There are also targets for players to aim for, allowing them to rack up points and compete against others.
Along with the added technological thrills Topgolf aims to provide when players hit their shots, the venue also has plenty of aspects that make it social media-friendly. Visitors can post stunning photos of the range lit up at night, or pictures of the various dishes that the venue has to offer.
Other Online Activities Getting Real World Representation
Topgolf isn’t the only venue that’s trying to take elements of the digital world and bring them to life in a physical setting. Various other online crazes have led to an influx of real world venues that have tried to capitalise on their popularity, with bingo being a great example.
Before the rise of the online bingo industry, there was a decline of bingo halls across the UK. Now that bingo is hugely popular again online with its myriad options like Big Money Rooms and Slingo, it has led to new bingo halls popping up in the country. These modern venues are different to the sites of old, though, and aim to include modern online elements such as slot games and themed bingo options.
Adventure themes have always been popular in the online entertainment industry as well, with the likes of Indiana Jones and Tomb Raider up there with the most popular franchises of all time. Escape rooms take a lot of elements from this genre and give people a real world setting to enjoy them. There are a few top locations in Surrey already and more will surely follow as the craze continues.
Topgolf is just one of many great locations in Surrey that cater well for the online crowd. In the future, there are likely to be many more spots that incorporate digital elements in physical settings.