The Role of Consumer Preferences in Shaping UK’s Online Gaming Market
As the saying goes ‘the customer is king’ and this could not be more true than in the online gaming market in the UK. The people of Great Britain have a great deal to say about how the online gaming market in their country should look and be regulated and this is what is driving the growth and changes within the market. It’s the consumers of online gaming sites that are truly shaping the market, as they’re the ones with all the power.
It’s an interesting topic to look into: just how strong the push and pull of you as a player truly is and just how much online gaming platforms will change and adapt in order to accommodate your requests. This article aims to shed light on the role, impact and actual changes happening in the UK online gaming market that is shaping it to be the market leader that it is today.
The Power of the British Customer
As you know, what the customer says goes and this is certainly the case here in the UK. Certain industries have truly blown up in popularity over the past years and this couldn’t be more accurate when it comes to the online gaming market. In the UK, many people are on their phones, laptops and desktops for more than 10 hours a day. A lot of this time is spent on work activities but a lot of it is also spent on digital entertainment. This online entertainment forms a big part of the online gaming market, where players spend hours and hours navigating new games per day.
Now, the power of the British customer comes in when you see just how much online gaming markets have changed over time. With more demand comes more supply. One of the biggest online revenue market values within online gaming is actually online gambling, accounting for over 10 billion pounds per year, an astronomical figure. As a player, you know that you’re contributing to a massive market and doing your bit, which is why you’d expect online casino sites to offer you the best of the best when it comes to games, variety, features, bonuses and tools. Having an updated list of non Gamstop casinos that include all of the latest updates and make it easier for players to see which games they should play next, without having to spend hours researching the topic, is for example, a helpful change. These review sites and recommendation pages are great for players and online casinos alike. This is a great example of how platforms are changing and adapting to the needs of customers.
Safety Comes First
A recent study by the Gambling Commission in the UK showed some interesting results in the overview section of their research project. It was said that the most pressing concern that players of all ages had was the safety that they were experiencing. If you think about this logically, it makes a lot of sense. Just put yourself in the shoes of a keen punter – chances are that safety would also come first to your mind. The study was interesting because safety came about in two ways – one was the usual technologically advanced safety and the other was the safety that players felt by being able to contact an available and helpful customer service staff.
So, for one, customers have truly shaped the importance of safety on online gaming platforms across the UK. If it wasn’t for you as a consumer shouting about your online rights and the fact that you should feel nothing but secure when entering your sensitive data on a gaming platform, chances are that sites would be able to get away with the more dodgy way of building their sites like two decades ago. However, the importance placed on this fact by consumers has led to an entirely new existence of safety.
The same goes for customer service. Many online gaming sites didn’t even have a customer service person, let alone an entire team a few years ago. However, when they say from research studies that this was something that consumers placed a lot of value on, they adapted and introduced this as one of their standard forms of service. This is all interesting research done by the Gambling Commission UK and something that should be taken seriously.
Gaming Variety Has Taken Centre Stage
Another area that UK consumers have managed to get their hands on and change how the online gaming market works is gaming variety. As you likely know, there used to be two games on a site and they were slow and lacked variety. When the digital world became more robust and advanced, online gamers in the UK didn’t understand why the games they played couldn’t become more robust and advanced. Thus came the next demand and change that UK consumers have had on the online gaming market – gaming variety.
As a platform, you now need to offer the most thrilling and exciting gaming opportunities if you’re looking to actually garner more and more consumers. The needs of online gamers have increased substantially and this has completely changed to focus points of any site looking to launch its own game.
Well, there you have it, the role of consumers has a significant impact on how the online gaming market in the UK has changed, grown and evolved over time. It will be interesting to see how this market continues to develop over the next few years.